Don’t get me wrong, the fact that Instagram boasts more than 200 million active users itself prompted me to sign up last month. As a daily user, I’ve been able to promote personal brand and business to a chockablock of audience who are willing to pick up any stuff that is good.
If you haven’t used Instagram yet, then may be, it’s your turn to sign up now. Having said that, as a new or existing user, maintaining an Instagram account with fewer followers is always less interesting. The logic of having more Insta followers is pretty simple – the more followers you have, the more your message will go viral, the higher will be your online reputation, and the more will be your conversion.
Alright, now the million dollar question.
What causes better user engagement? What triggers users to find your images? What makes them like your stuff? What makes them to follow you? We’ve got answers. According to science.
After meticulously analyzing over 0.5 million users and 1.5 million pictures on Instagram, our team has discovered the top tricks to attract more likes and followers on Instagram. We are sharing it with you.
How to Get More Followers and Likes on Instagram (scientifically)
01. Use Hashtags
Instagram users love Hashtags. The more you include them in your photos, the more will be the user engagement. Some hashtags are always preferred over others. Here are the top 30 hashtags on Instagram:
The good thing is, Instagram allows a maximum of 30 hashtags per photo. In that case, why not use all of the above?
02. Avoid filters
Are you fond of applying filters on your photos? Don’t use them. As per our in-house experts’ analysis, images without filters got more likes. So yeah, filters are a strict no-no.
03. Avoid over-editing
Our social media researchers say that over-edited images are often overlooked by users. Well, it could be so. Who would like to stare at a picture that’s not easy to the eyes? Images with a controlled level of saturation managed to rack up 598% more followers, as per our study. That’s massive!
04. Include more edges
Structure your photos with more edges, and you will see the likes and comments per post soaring up.
05. Use Call-to-Action
Check this: Pictures with the word “like” garnered 89% more likes and the ones with the word “comment” amassed in a 2194% increase in numbers.
06. The right colors grab more eyeballs
Well, we never knew people are so inclined to colors. Our experts suggested that images with green, blue, and grey attracted the most number of likes while those with pink, yellow and orange got least attention.
07. Include Faces
This might come as a pleasant surprise for most of you. Face-detection software discovered that images with faces attracted more likes that those that didn’t. “We are attracted to faces and like to see other people”- this is what users say. It’s human nature, obviously.
08. Users love “bright” photos
Again color made a difference. This time, it was a question of whether it’s bright or dark. Bright images earned 592% more engagement (comments and likes) than dark images.Based on my personal experience:
09. Like and comment on others’ photos
I took some time to figure out myself how I could get more likes and followers. Last week, out of the 100 random photos that I liked and commented, I got a return of 27 likes and 7 followers on my posts. Perhaps, you could try something of this sort and see how much you get in return. Premium users can try to buy instagram followers for your account or either you can buy instagram likes for your photos to enhance the visibility of your photos.
10. Timing is very important
I tried everything that I possibly could – posting photos at different intervals, from early morning until the wee hours. I figured out that my posts attracted maximum visitors during the evening. Plain as day, you don’t expect people to check your posts when they are asleep. Try posting between 5pm to 7pm PST and you will probably notice an instant response from users.
11. Merge your images
Most people tend to overlook this. I just happened to explore the images (of the common people, not celebrities) that had garnered more likes and comments. Why Instagram apps? Surprisingly, the ones with combined images, like the one you see below, were liked by many.
Trust me, follow these tips, and you will be able to attract hell a lot of followers to your profile.